Employers
FACTS:
There are 5.6 million employers in the U.S. with 98% of those businesses that have less than 100 workers, and 89% percent have less than 20 workers.
U.S. businesses lose $500 billion a year because of the stress that employees have over personal financial life issues.
These stressed employees bring several challenges to the workplace:
- Less productive
- Poorer Health
- On-the-job accidents
- More Distracted
- Peer Relationship struggles
- Produce lower-quality work
- Higher Absenteeism
EMPLOYER COMPLIANCE:
ERISA 404c requires employees in a 401k to receive “sufficient information for informed decisions understandable at any sophistication level, timely and ongoing”. Or risk employer liability for lack of gains or losses in all participant accounts.
Employees that know more about money are much more likely to be better employees at any level within the company.
SOLUTION:
The GNP Employee Financial Life Communication Program is a series of mini money movies that employees can watch privately at home online with a computer, laptop, tablet, or smart phone. This program is FINRA compliant and qualifies as an ERISA enhanced benefit to the employees. It is affordable and easy to implement and the viewing system tracks activity to protect employers of all sizes.
Banks
FACTS & STATISTICS:
In 2018 there were 4,708 FDIC insured commercial banks in the U.S. with a total of 77,647 branches.
The FDIC is the Agency that insures the Banking System and enforces Community Reinvestment Act (CRA) compliance.
CRA is the Federal Law requiring banks provide economic inclusion to Low to Moderate Income (LMI) families.
Our Financial Life Bank License programs are affordable, impactful, accountable, repeatable and easy to implement. Activity reporting of impacted families is just what bank examiners want and bankers need.
Agency
FACTS & STATISTICS:
In 2018, there were 5,965 insurance companies in the U.S.
Insurance agents are required by license to communicate exposure to businesses and banks. As an agency, it’s ideal that they represent GNP products for helping bring a solution for the financial life stress for employees, employers & agent risks.
CFLA – Certified Financial Life Advocate:
GNP accredits every agency, to assure knowledgeable agency client communication in marketing programs.
Revenue Forecast:
The agent distribution model to banks and employers is expected to impact millions of financial lives.
This will front run and set the stage for a national strategic partner purchase to reach 10’s of millions.
Retail Gift Card
FACTS & STATISTICS:
The current gift card display in retail stores is made up of set market segments…
- Food
- Fuel
- Fun
- Fashion
- Fix
We would like to add the next “F” as “Finance” to the line-up.
Half of all gift cards are sold in the Holiday Season.
Revenue Forecast:
The mass merchandiser distribution model is a multi-title channel with potential of 10,000,000 units sold. The marketing target is to the Grandma/Grandpa and Mom/Dad segment looking to provide a simple and easy way to gift a loved-one the opportunity to learn and be more successful with their money.
Direct
FACTS & STATISTICS:
The internet is the most efficient, targeted marketing medium ever allowing direct customer relationships and wide margins.
We call this space InternetDirect.
With most employers and families having financial lives of curiosity caution or concern before COVID imagine the stress now. We see opportunity.
GNP is actively engaged in seizing the opportunity for a national footprint and brand in the Financial Life Well Being space. FinLife™
InternetDirect will engage Families, Employers and Agencies.
